Diabetes Mellitus And The Long Term Complications

Introduction The idea of this paper is to give a general idea of diabetes mellitus, epidemiology, role factors and complications that arise from it, comparing and exhibiting the distinctions between type I type II diabetes, the people who are in jeopardy of developing diabetic renal diseases and hypertension due to the complications identifying the general pathogenesis of diabetes mellitus the long term complications that may transpire. Epidemiology of Diabetes Mellitus Diabetes Mellitus is one of the very prevalent metabolic diseases that affect about 6% of the population. The number of diabetic patients will reach 300 million in 2025. (International Diabetes Federation, 2001) Diabetes is a chronic metabolic disorder that occurs†¦show more content†¦(Rosella L, 2012) The environmental factors include: drugs and toxic agents, obesity, viral infection and physical inactivity. Genetic factors include inheritance, for example, if the parents have type II diabetes, the child would have a much higher chance of having it as well. (Karin C. VanMeter, 2014) Compare and contrast Type 1 and Type 2 diabetes mellitus Type I diabetes mellitus is a diverse disorder characterized by destruction of pancreatic beta cells, leading to absolute insulin deficiency. The majority causes related to an autoimmune-mediated destruction of beta cells; small minority causes are related to an idiopathic destruction or failure of beta cells. This type of diabetes is more severe. (Karin C. VanMeter, 2014) Patients that are diagnosed with this type of diabetes are dependent on insulin. The amount of insulin required is equaled to the metabolic needs of the body based on the patient’s dietary intake and their levels of metabolic activity. Acute complications include hypoglycemia or diabetic ketoacidosis. (Karin C. VanMeter, 2014) Diabetic ketoacidosis is a complication of diabetes that occurs when the body produces high levels of blood acids called ketones. This complication develops when the body does not produce enough insulin. Type I diabetes is a major factor predisposing to cerebrovascular accident, myocardial infarction, peripheral vascular disease, amputation, kidney failure and blindness. (Karin C. VanMeter, 2014)

HS HST MUS34 S2 01 04 GA - 776 Words

Name Date: Graded Assignment Meeting Needs Head On Answer the questions. When you are finished, submit this test to your teacher by the due date for full credit. (50 points) 1. After you have completed your research and examined first-hand accounts of people who lived through the Great Depression, write a detailed summary of your findings, highlighting at least three examples. Include information on these topics: The impact that the Great Depression had on the people you studied. For example: What actions did the people take to survive, cope with poverty, pay bills, remain in their homes or on their farms, etc.? The purposes or goals of the New Deal programs you researched. For example: Was the program geared at providing relief,†¦show more content†¦This followed the theme of relief. The government would provide money to ensure unemployed people had basic necessities, in this case a place to stay. This agency stepped in to help close to a million families who had lost their home due to the Great Depression. With banks foreclosing home mortgages at 1,000 a day, this agency would change lives. The Home Owners’ Loan Corporation would buy the mortgages from the banks and then offer families

Situational Analysis of BMW Free Essays

Introduction With the recent diverse increase in the use of digital technologies, marketers should focus on ways to increase their digital presence. BMWi can make use of popular social media sites to generate online interest among potential consumers as well as opinion leaders. According to Gallear et al. We will write a custom essay sample on Situational Analysis of BMW or any similar topic only for you Order Now , (2008) today consumers search the internet for almost everything, whether a high involvement product or low involvement product. However, for any product involving high risk (financial or social) the consumers greatly rely on the opinion of professionals and knowledgeable experts. For the success of digital marketing, it is important to use online channels which expose the brand to the identified target market. BMWi already has its own separate portal for its car and should find ways to direct consumers to their portals. The digital marketing strategy of the company is also in line with its corporate social responsibility initiatives, since the company is promoting an eco-friendly product through an eco-friendly medium. The company can customise the portal for better use by its consumers, similar to its strategy in case of MINI which allowed the car enthusiast and drivers to network. Digital marketing allows the companies to personify and personalise their brand experience according to customer’s requirements (Haynes, 2001). The company can provide incentives to the online drivers, car enthusiast, bloggers for tweeting and promoting the product on twitter and Facebook. If utilised effectively social media can have several benefits for the companies in terms of marketing (Faust and Householder, 2009). One method to generate online interest is its online racing game and the giving away of real prizes, which was also one of the methods that BMW used before launching its car in South Africa. The brand can start a side by side go green initiative (similar to general electric) which would help the brand gain support form environment conscious customers and would add value for the customers (Zesty, 2012). At present, the company has millions of Facebook fans which can use to amplify its marketing message (Schmuck, 2012). To improve its current digital marketing, a suggested strategy is the development of mobile applications for potential customers. The company can develop Apple and Android applications since the sale of smart phones has greatly increased in the last few years. The customers use such technology gadgets to access information on the internet and thus it can be easily used to target all potential market segments easily. Partnering with websites that provide sports and car reviews would also help the company leverage its fame. Even though the ultimate use of the campaign would be generating sales, the company should not make use of unnecessary product, but rather focus on giving a brand insight to the potential customers. The company can track and measure performance of its digital marketing campaign by measuring clicks, likes, views, tweets, shares etc. The company can give a statistical representation to the amount of time spent on website, log in frequency and clicks. Designing online games and online applications would help in engaging the consumers with the brand (Maclaran and Catterall, 2002). This would not just expose the brand and product but would also help to nurture relationships with existing consumers. For the purchase of high involvement products such as a car, the opinion leaders can play a very important role. The opinion leaders help materialise the power of word of mouth communications by passing on information and their opinion about a product. BMWi marketers can use pre-launch tests for advertisements as well as the pre-tests for the product to generate an opinion. The opinion leaders can be the obvious ones such as car reviewers, bloggers, enthusiasts and drivers. The company should also include unobvious opinion leaders such as car dealers, mechanics, environmental awareness promoters etc. According Hawkins, Best and Coney, (1998) consumers rely more on opinion leaders when they need to buy high risk products. A car is a high involvement product, expensive as well as a symbol of status for many. Thus it includes financial risks and social risk for the buyers. The potential consumers, in order to minimise the perceived risk, would rely on the information from knowledgeable personnel such as drivers and enthusiasts. The first step in generating online interest would be the identification of opinion leaders and sampling them to find a suitable presentation in all targeted segments. The identification of the opinion leaders, which are not obvious but powerful, can be a difficult task for the company. One effective strategy as suggested by markers for identifying opinion leaders is seeding the offering in a group of people (this can be based on age or geographic sampling and letting it diffuse. BMWi can use the identified age segment of 45-55 years as well as the existing users of the BMW cars. The company can then find early adopters and use information from them to locate opinion leaders (Frost, 2004). According to research by Stokburger-Sauer and Hoyer (2009) opinion leaders generally have high involvement in their respective product categories. Exposing the brand to them and initiating a trial can be enough to generate an opinion. The company, after choosing the opinion leaders, can send them cars for test driving or invite them to the showrooms to give their opinions. The company should focus on gaining a favourable response from the opinion leaders. Chrysle r in one of its marketing strategies offered the car for testing to the opinion leaders for a weekend (Hawkins, Best and Coney, 1998). The company can also record positive testimonials from people that the target market can relate to and put them on its online portals. To engage the opinion leaders the company already has an application available on iOS and Android called the Ultimate Drive through which the drivers and car enthusiast share their tips, rate roads and favourite drives (Smith, 2011). References Faust, W. and Householder, L. (2009). Get Real and Prosper: Why Social Media Demands Authentic Brands. Design Management Review Vol. 20 No. 1, pp 45-51. Frost, R. (2004). Gaining Influence Through word of Mouth. [Online] Brand channel. Available at: http://www.brandchannel.com/features_effect.asp?pf_id=196 [21st April, 2012] Gallear, D., Ghobadian, A. and O’Regan, N. (2008). Digital/web-based technology in purchasing and supply management: a UK study. Journal of Manufacturing Technology Management. 19:3, pp. 346-50. Hawkins, D. Best, R.J and Coney, K.A. (1998). Consumer behavior : building marketing strategy. Beijing : China Machine Press Haynes, J. (2001). Internet management issues: a global perspective. Idea Group Inc. (ICI). Maclaran, P. and Catterall,M. (2002), researching the social Web: marketing information from virtual communities, Marketing Intelligence Planning, Vol. 20 Iss: 6, pp.319 – 326 Schmuck, A. (2012). 2 ways BMW is engaging tech-savvy consumers. [Online] I-Media Connection. Available at: http://www.imediaconnection.com/content/30787.asp Smith, C. (2011). BMW Creates Social Network for Driving Enthusiasts. [Online] Digital Marketing Ramblings. Available at: http://expandedramblings.com/index.php/bmw-creates-social-network-for-driving-enthusiasts/ [21st April, 2012] Stokburger-Sauer, N. E. and Hoyer, W. D. (2009), Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and whyJournal of Consumer Behaviour, 8 (2-33). Pp.100–115. Zesty, S. (2012). Brilliant BMW Real World Facebook Racing Game. [Online] Digital Marketing Institute. Available at: http://digitalmarketinginstitute.ie/blog/advertising/brillant-bmw-real-world-facebook-racing-game [21st April, 2012] How to cite Situational Analysis of BMW, Essay examples

Normal social expectations Essay Example For Students

Normal social expectations Essay In Mary Shelleys debut novel she uses the character Frankenstein, and his failure of social expectations in his creation of his creature to criticize society on many different levels. In my opinion this was Shelleys main aim in the writing of such an original and cunning novel. Therefor the way Shelly portrays Frankenstein outside the social expectations in his creation of the creature is extremely important, in class we have looked at this issue closely and in this essay I will further explore just how Shelley does this. Shelley represents the character Frankenstein as a very poor parent. Shelly tells us about how he leaves the creature, this is his first main failure of the social expectations. It is important to take care of anything you choose to take responsibility for or create. His departure of his quarters to the streets alone is not near to being level with the social expectations towards a parent or creator. Comments such as I issued into the streets, pacing them with quick steps, as if I sought to avoid the wretch whom I feared every turning of the street would present to my view are not the comments of someone who is facing up to responsibility and caring for the living being he had just created. He quite clearly does not have any intentions of showing any affection or parenting for his creation, this is clear to anyone that Shelley is telling her readers that Frankenstein is falling outside its social expectations in the early stages of her novel. Shelly goes on to describe how matters get worse when Frankenstein meets his old friend Cleval and forgets any existence of the creature for a moment, once again Walton dictates a very selfish and what will become a familiar comment and in a moment forgot my horror and misfortune. Shelly goes on to mention nothing of Frankenstein teaching, caring or even acknowledging it creatures existence. This once again falls very short of the expectations society has for a satisfactory creator. Responsibly to his already exiting family is another major point how Shelley keeps Frankenstein falling outside social expectations. One of the most tragic events in the novel is when William is murdered, this is a key pint in the novel as it is where Frankenstein falls way out of his depth, before this point Frankenstein could put things right but now he can only improve the already very tragic situation. From whichever way you look at it Frankenstein has a responsibility to be honest with his family. Yet Shelley chooses to make the character more to blame and in some ways more interesting by him holding the truth away from his family. He has a personal and social responsibility to admit at least some fault in Williamss death, consequently saving Justines life. At one point Frankenstein almost comes clean You are all mistaken. I know the murderer. Justine, poor, good Justine is innocent at this point Shelly leads the reader into the thoughts that maybe her Character is going to fulfill his responsibilitys and act the way society expects him to act be honest. Alas he does not and justice proceeds on Justine. Shelley persists in representing Frankenstein as feeling genuine heartfelt remorse, A thousand times rather would I have confessed myself guilty of the crime ascribed to Justine but this is not as genuine as it may seem as Shelley dose not proceed to describe Frankensteins sorry with a confession. Instead he goes on with more lies and deceits. I think Shelley meant These chain of events to be the worse behavior of Victor Frankenstein, although more people go on to die and in arguably a worse fashion, on this occasion he lies to his friends, family, the court and just about fails on every social expectation that lies upon him.